Hi, we’re Focus 4! We are boutique ‘creative marketeers’ focused on taking our client’s brands to new dimensions.

Did you know that promotional products are the only branding experience that you can touch, own and feel? Branded merchandise works well as repeated impressions are an important part of brand recognition. We create custom promotional solutions that allow your brand to become a long lasting reminder of your company and services.

Founded in 1998 and located in Sonoma, California, Focus4 serves not only the Northern California area, but many organizations out of state and internationally as well. Focus4 remains focused on keeping its clients and those most important to their employees and customers captivated and smiling.

We are a unique team of experienced marketing professionals committed to building a better world through creative promotional products and marketing. A lot of promotional products tend to be on the “boring” side. We make a difference by sourcing products that are socially and environmentally friendly and extraordinarily appealing.

We are also proponents of old school, hands-on, talk with a real, live person type of customer service. Our customers have direct cell phone numbers and know they can call 24/7. We supply promotional products for many trade show giveaways, and in case of emergencies we are always available to help our clients out in a pinch. Contact us through our website or reach us over the phone - we strive to get back in touch with you within four hours or less.

We love what we do, and we think you will too!

Our Promotional Products

Our vendors think we’re the most creative distributors, because we are! We ask the hard questions and we’re educated buyers. We are open, easy to work with and we think with an out-of-the-box mentality. We know there is no one size fits all approach for unique promotional products. We serve clients around the world and tailor every project for each client to make sure their specific objectives are met.

When it comes to helping you design and pick out custom apparel, branded merchandise and all your promotional swag, our philosophy is simple: Our client’s message is the most important aspect of the promotion. We strive to create custom, promotional products that establish an indelible connection with your target audience over and over again:

Custom Apparel:

From t-shirts and fleece to headwear and uniforms, we can customize and create branded apparel and decorated wearables for promotional swag to give away at any event or occasion.

Custom Electronics:

We can customize power banks, calculators, flash drives and many more fun and useful gadgets for a gift anyone would be happy to receive.

Custom Drinkware:

Everyone gets thirsty! Give your employees, customers and everyone else the option of sipping from a coffee mug or drinking from a to-go tumbler with your name and message.

Custom Bags:

From grocery totes to messengers, we’ve got all your customizable bag needs covered. Allow your logo to sit on a frequently used, functional and highly visible product today!

From traditional to cutting edge, serious to fun, we’ve got customizable, promotional swag for your next trade show giveaway, award ceremony and any event or occasion. We aim to provide total fulfillment to our clients and can also help with creative direction if you are in need of ideas. Please see our services page for a complete list of services offered.

Yes! We do provide samples, and we can accommodate rush orders! Give us a call when you’re in need and we’ll get started today.

Dedicated Service

Promotional Products are the one advertising medium that folks actually say “thank you” for, and sometimes you even get an “I love this!” We understand what that means. We do the little things differently to make your products stand out and let your company create an emotional connection with customers.

At Focus4, we believe one of our most valuable assets is providing the best customer service possible. We aim to get you through to a real, live person every time you call. If instead you contact us through our website or happen reach our voicemail, we strive to get back in touch with you within four hours or less.

We also offer:


 – We stick with you from design through creation to shipping and receiving. We can help you track your shipment and will repackage and retrieve shipments whenever possible if for some reason the carrier fails to deliver. We’ll be there for you every step of the way!

Project Management

– We work carefully with our clients to assure proper management of their goods and assess the integrity of their logo. We love to begin initial discussions with our clients so we can best understand their needs and provide direction along the way.

Creative Direction

 – Lacking a logo or want to come up with something new? We can help! Ask us about our graphic design capabilities.

Made for you items

 – Want something really unique? We can create a completely custom item, such as a personal bobble head, or uniquely decorated wearables for special giveaways or awards.


– We can warehouse your custom apparel and promotional swag and ship on demand so you’ll have products ready when you need them.

Company Stores

 – We can also set up an e-store specifically for your company. That way, anyone from your team can order your standardized, custom promotional item selection and we’ll ship on demand.

Award Programs

 – Ready to award your employees for their hard work and years of service? We can create a customized recognition program, warehouse your items and ship them out when needed.

Don’t forget to ask us about gift wrapping and packaging!